BRIEF
We wanted to reinforce the status
of alcoholic glass beverage bottles and
create an emotional connection with
consumers by positioning glass as a
classier, premium packaging option.
We made glass classy again.
Grey PR was tasked with amplifying
the Consol #IveArrived campaign through
social media, digital media and traditional
PR activity.
This mammoth eight-month
campaign used nearly every touch point in
our service offering, providing ample
opportunity to develop creative solutions
in a very dynamic and demanding marketplace.
INSIGHT
A drink is a highly visible accesory at a party.
SOLUTION
We developed a through-the-line integrated campaign for television, radio, outdoor, digital, social media and activations.
The classy and sophisticated design of the campaign was critical in portraying glass as a badge that makes a statement about individuals who drink from it.
Grey PR created, managed and implemented the social media strategy and community management of the campaign, including the use of campaign influencers to amplify social media presence.
During the campaign, we also introduced foot soldiers – regular consumers who had shown their interest, devotion and engagement with the campaign - to assist us in driving the messaging to an even wider audience.
